PROTEIN was never just about protein for me. I created it because I wanted to change the trajectory of my own bone health.

A few years ago, I had a DEXA scan and discovered that I had osteopenia—the stage of reduced bone density before osteoporosis.

The result came as a surprise. I was already exercising, eating calcium-rich foods and taking vitamin D, and my blood levels were good. But bone density is such an important part of healthy ageing and longevity, so I was determined to do what I could to change the direction I was heading in.

Bone health is about more than calcium

When we think about healthy bones, calcium and vitamin D are usually the first nutrients that come to mind. They are important, but they aren’t the entire story.

Collagen forms much of the organic framework—or scaffolding—of our bones. Calcium and phosphate are then deposited within that framework to give bones their strength and rigidity.

This means supporting bone health isn’t only about consuming enough minerals. We also need to consider the structure that helps hold those minerals in place.

Strong muscles support strong bones

The other part of the equation is muscle.

Maintaining muscle mass and strength becomes increasingly important as we age, not only for mobility, balance and independence, but also for our bones.

When we lift weights, our muscles pull on our bones. This mechanical loading provides a stimulus that encourages bones to adapt. Research has found that appropriately prescribed resistance training can support bone mineral density and physical function, including in women with low bone mass. One study found positive results from high-intensity resistance and impact training, although importantly, the program was closely supervised. (LIFTMOR randomised controlled trial)

After receiving my results, I made two significant changes.

First, I began lifting heavier weights. I moved towards fewer repetitions with heavier loads and shifted more of my exercise time towards strength training. I still enjoy Pilates and cardio, but weights became the priority.

Second, I created PROTEIN.

Supporting both sides of the equation

I wanted to create something that supported both sides of healthy ageing: bone and muscle.

PROTEIN combines a complete whey protein with three types of collagen, including a specific collagen peptide that has been clinically studied for bone health and another specifically designed to support joints.

The complete whey protein was an especially important part of the formulation.

Collagen provides particular amino acids, but it isn’t considered a complete protein because it doesn’t provide all nine essential amino acids in sufficient amounts. These are amino acids our bodies cannot make on their own and must obtain through food.

To build and maintain muscle, we need a complete source of protein. That’s why I chose to combine collagen with whey protein isolate rather than relying on collagen alone.

Each serve provides 20 grams of protein, alongside prebiotics, probiotics and digestive enzymes. It was designed to be a convenient way to support daily protein intake while also providing targeted collagen peptides for bones and joints.

My approach to healthy ageing

For me, PROTEIN came from a very personal desire to support stronger bones, stronger muscles and healthy ageing.

Of course, no supplement works in isolation. Calcium and vitamin D remain important, particularly if your intake or levels are low. Overall nutrition, hormones, genetics and lifestyle can all influence bone health, too.

PROTEIN became one part of a much bigger approach—alongside eating well, monitoring my bone density and making strength training a genuine priority.

My biggest takeaway?

Don’t be afraid to lift heavy—but learn to do it safely. If you have osteopenia, osteoporosis, an injury or you’re new to strength training, work with a qualified professional to find the right approach for your body.

Strong bones and strong muscles are worth investing in, at every age.

 

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